Title:?Launch of the #AngryBirdsHappyPlanet campaign
Date:?March 2016
Venue:?Visitors¡¯ Lobby, General Assembly Hall
Event Summary:?
In partnership with Angry Birds ¨C the globally renowned mobile game characters ¨C and Sony Pictures Entertainment, the Ä¢¹½ÊÓƵ launched the ¡°Angry Birds Happy Planet¡± campaign to encourage youth to step up their actions to address climate change and ensure a sustainable, happier future for all. The campaign was launched on the occasion of the International Day of Happiness, 21 March, and sought to make a direct link between tackling climate change and people¡¯s well-being. Then Secretary-General Ban Ki-moon designated Red of the Angry Birds as Honorary Ambassador for Green. Starting on that day, Red went on a ¡°virtual world tour¡± to bring attention to ways in which people could take climate action. His tour took him to Paris, where countries adopted a historic agreement to address climate change in November 2016 and ended in New York, where world leaders signed the Paris Agreement at Ä¢¹½ÊÓƵ Headquarters on 22 April 2016.
CCOI¡¯s Role:
CCOI coordinated the Ä¢¹½ÊÓƵ¡¯s collaboration with Angry Birds, Sony Pictures Entertainment, the Ä¢¹½ÊÓƵ Development Programme and the Ä¢¹½ÊÓƵ Foundaiton on the development of the campaign. CCOI also coordinated arrangements for the launch event at Ä¢¹½ÊÓƵ Headquarters.
Related Ä¢¹½ÊÓƵ Issues:
Sustainable Development Goal #13 ¨C Climate Action
New Coverage: